Paellong Paellong Bitnaneun

Located in Aewol-eup, Jeju, this charming gift shop is instantly recognizable by its lovely pink exterior. The name 'Paellong Paellong' means 'twinkling' or 'sparkling' in the Jeju dialect. The shop offers a variety of unique souvenirs and trinkets, with its signature handmade soaps—inspired by iconic Jeju motifs like Hallasan Mountain and Dolhareubang stone statues—being a must-buy item.