Jeju Digital Tourism Pass "NAUDA" Issuance Guide

NAUDA is an NFT-based digital tourism pass for Jeju, available through the Naver Pay app. Holders can enjoy exclusive discounts at various partner locations, including tourist attractions, experience/leisure activities, dining, and shopping. As you visit more sites, your membership level increases, unlocking even greater rewards. Furthermore, until June 30, 2026, all pass holders—regardless of their level—can enjoy free admission or a 50% discount at 27 public tourist attractions in Jeju, offering the same benefits as local residents.